Demand Gen Marketing Specialist



Marketing & Communications
Toronto, ON, Canada
Posted on Monday, February 5, 2024

About Citylitics Inc.

Citylitics delivers predictive intelligence on local utility & public infrastructure markets

What is Infrastructure? It is the roadways you rely on to safely get to Grandma's house, it's the potable water that comes out of your kitchen tap that you wash your family's food with and it's the energy that heats our homes and powers our digital lifestyles.

Every year, trillions of dollars are spent on all areas of infrastructure to maintain our quality life and move our economy forward. However, our infrastructure is no longer equipped to meet the needs of the future. We hear about infrastructure failures, whether bridge collapses, power blackouts, or water main breaks, every day in the news. Climate change and extreme weather events are disrupting the basic infrastructure we took for granted for years.

Citylitics is solving the hardest data problems in infrastructure while building the market & opportunity intelligence platform that enables a faster, more transparent, and more efficient infrastructure marketplace. We turn millions of unstructured documents into high value intelligence feeds and datasets that are available on an intuitive user experience. Our goal is to enable solution providers to connect with cities with relevant infrastructure needs in a faster and more digital way than historic market channels. As more companies adopt our platform, cities & utilities will be able to access solutions that deliver on the promise of moving towards a more resilient, sustainable, and equitable infrastructure future.

Who Are We Looking For?

As the Demand Gen Marketing Specialist, you will oversee the customer journey from prospect to signed customer to customer retention & expansion.

Your responsibilities span website management, collateral development, social media execution, digital campaigns, and other programs that drive Citylitics & Founder's brand presence.

We seek a candidate well-versed in Inbound Marketing for B2B/SaaS, leveraging a "Growth Hacker" mindset to maximize ROI and expand our reach within our target markets. Working closely with our Go-To-Market and product teams, you'll craft campaigns and experiments with a quantitative approach, considering marketing technology as your competitive edge. If you're energized by our mission, values, and the drive to change the North American Public Infrastructure, we invite you to apply and be a key player in our scale-up journey.

What Will You Accomplish? / How You Will Make An Immediate Impact:

As a Demand Gen Marketing Specialist, you'll drive brand awareness and website traffic through impactful campaigns. Taking ownership of the entire marketing funnel, conduct keyword research, optimize content for search engines, and oversee social media channels, especially LinkedIn. Your responsibilities include crafting ROI-driven strategies for landing pages, blogs, reports, webinars, and more to drive conversions. You'll engage with the audience on social media, explore customer acquisition opportunities, and monitor competitors for retargeting campaigns. Plus, own the customer journey including engagement and winback campaigns. Utilizing analytical skills, you'll provide monthly reports with insights and recommendations against key performance indicators.

With a deep understanding of marketing automation and CRM systems, you will apply customer segmentation strategies and execute initiatives that have a measurable impact on business-wide KPIs. As a hands-on, high-capacity doer, you will bring an execution-oriented mindset, fueled by a passion for your craft. In collaboration with senior marketing leadership, you will enjoy high visibility and actively contribute to the continuous improvement of our lead funnel.


  • 5+ years of experience in demand generation, marketing automation, or marketing operations at a B2B SaaS company.
  • Solid understanding of B2B SaaS growth marketing, including lead identification, conversion strategies, effective nurturing, lead scoring, and segmentation.
  • Proven ability to continuously optimize marketing initiatives with a never-satisfied mindset, consistently seeking areas for improvement.
  • Hands-on approach with a proactive and hungry attitude towards refining lead funnels and generating high-quality leads for the sales team.
  • Geek at heart with a genuine passion for marketing and a commitment to driving measurable business impact.

This position offers a dynamic opportunity for a driven and analytical marketing professional to play a vital role in shaping and optimizing our marketing strategies for long-term success.