Digital Marketing Manager



Marketing & Communications
Boston, MA, USA
Posted on Thursday, February 8, 2024

Bevi is on a mission to disrupt the beverage supply chain and replace single-use water bottles with smart water machines. Thousands of companies use Bevi to sustainably provide their employees with pure, sparkling, and flavored water at work. As the market leader in IoT-enabled beverage machines, we’ve raised over $160M in venture capital and we have grown tremendously each year since launch. In addition to maintaining hypergrowth with our current product line, Bevi is heavily investing in new product development.

Bevi is looking to add a Digital Marketing Manager to our team. In this role, you'll be responsible for developing and executing digital marketing strategies to drive lead generation and customer acquisition. You'll manage online advertising campaigns and analyze key performance indicators. Additionally, you'll monitor website analytics, stay updated on industry best practices, manage budgets, and provide regular reports to senior management. If you're passionate about contributing to Bevi's mission of disrupting the beverage supply chain and reducing single-use plastic, we'd love to have you on board!

Role and Responsibilities

  • Develop and execute comprehensive digital marketing strategies to drive lead generation and customer acquisition.
  • Oversee the planning, implementation, and optimization of online advertising campaigns across various channels, including social media, search engines, and display networks.
  • Analyze key performance indicators (KPIs) and use data-driven insights to continuously improve campaign performance and ROI.
  • Manage and coordinate the creation of engaging and compelling content for digital platforms, ensuring alignment with brand guidelines and marketing objectives.
  • Collaborate with cross-functional teams, including brand, content, and operations, to ensure seamless execution of integrated digital campaigns.
  • Monitor and report on website analytics, user behavior, and conversion rates, providing recommendations for website optimization.
  • Stay informed about changes in digital marketing regulations, privacy laws, and industry best practices to ensure compliance.
  • Budget management, tracking expenses, and ensuring efficient allocation of resources to maximize campaign effectiveness.
  • Develop and present regular reports to senior management, summarizing key metrics, performance trends, and actionable insights.