Channel Marketing Manager
Bevi
Bevi is on a mission to disrupt the beverage supply chain and replace single-use water bottles with smart water machines. Thousands of companies use Bevi to sustainably provide their employees with pure, sparkling, and flavored water at work. As the market leader in IoT-enabled beverage machines, we’ve raised over $160M in venture capital and we have grown tremendously each year since launch. In addition to maintaining hypergrowth with our current product line, Bevi is heavily investing in new product development.
We are looking for a dedicated Channel Marketing Manager to drive the strategy alignment, development, and execution of various partner programs by collaborating with our external partners and internal teams at Bevi. We expect you to enhance partner marketing programs that keep Bevi top of mind, help sell more products, and measure results.
Our ideal candidate must have prior experience building strategies for various partner marketing channels. You will be a primary marketing contact for our domestic and international partners on the marketing side — excellent relationship building skills are a must.
The core of this role is to develop and execute a holistic partner marketing plan. You will also be responsible for driving the creation of marketing content, campaigns and successful partner events. This role reports to the Director of Product Marketing.
Responsibilities
- Establish strong relationships with the marketing teams and counterparts of our national, regional, and international partners, working closely with our internal Partner Managers and Sales Directors.
- Oversee the planning, execution, and performance of multi-channel partner marketing programs and campaigns to drive demand generation.
- Work closely with the Product Marketing Director to enhance the growth of partner marketing strategies and recommend solutions to develop joint marketing programs with partners.
- Collaborate with and support the Demand Gen team to execute direct mail and ad campaigns, and virtual events with partners.
- Work with the Marketing team to design partner collaterals, including presentations, emails, brochures.
- Support the Content Manager in the creation of partner case studies and our monthly partner newsletter.
- Support the creation and management of a dedicated Partner Portal from the marketing side working closely with cross-functional teams.