Product Marketing Manager



Marketing & Communications, Product
Posted on Saturday, April 6, 2024

About Us
Transcend is a sustainability-driven generative design software startup on a mission to transform the way engineering firms, utilities, and technology suppliers assess and design critical infrastructure. Our software automates the preliminary engineering of water and wastewater treatment facilities, electrical substations, and other assets; incorporating innovative and sustainable technologies to ensure safe, equitable access to resilient infrastructure worldwide. We’re dedicated to building the best generative design platform on the market and are seeking a dynamic Product Marketing Manager / Sr. Manager to help us grow our business.

Are you ready for a challenge?
We invite you to be part of a team accomplishing Transcend’s mission to transform the way engineering firms, utilities, and technology suppliers assess and design critical water infrastructure!

If you’re excited about changing the water or engineering industry, and are passionate about seeing customers succeed, then you should check out Transcend. Our software is the only product on the market that can automate the preliminary engineering (first 30%) of a water facility – incorporating innovative, sustainable treatment technologies to ultimately ensure safe, equitable access to clean water around the world.

We put an extraordinary amount of effort and expertise into building the best design automation platform on the market today. And we want you to help our customers make the best use of the tool – creating an experience clients love and can’t imagine living without.

Transcend is disrupting the Engineering and Construction industry. Transcend Design Generator (“TDG”), a first-of-its-kind generative design software platform, enables the companies that design our global infrastructure to automate Design & Engineering work that is currently done manually. There is over 500 billion dollars spent on engineering services each year, and capital planning and project development processes have not changed in decades. These companies are critical to our future, as they design our water, power, roads, and other core infrastructure. Due to their archaic processes, they are not innovating fast enough to impact our environment and help solve Climate Change. Over the last 10 years Transcend has developed and implemented a cloud-based software that completely changes the traditional process and transforms the culture of these engineering and construction firms around the world. The company has a unique remote culture with offices in Europe and the USA.

What you will be doing
As a crucial member of our marketing department, you will be responsible for developing and executing strategic marketing plans to drive the success of our products in the market. You will collaborate closely with cross-functional teams including product management, sales, and demand marketing to ensure alignment and achievement of business objectives. This role reports to our Director of Marketing.

Summary of Responsibilities

Strategic Planning:

  • Develop comprehensive product marketing strategies aligned with overall business objectives and market trends.
  • Conduct thorough market research and analysis to identify opportunities for product differentiation and competitive advantage.

Go-to-Market Strategy:

  • Lead the development and execution of go-to-market plans for new product launches and product updates.
  • Define target audience segments, positioning, messaging, assisting with pricing and packaging, and distribution channels.

Content Development:

  • Create compelling marketing collateral, including sales presentations, product videos, website content, case studies, and whitepapers.
  • Ensure all content effectively communicates the value proposition and key benefits of our products.

Sales Enablement:

  • Collaborate with the sales team to develop sales enablement tools and resources such as sales decks, battle cards, and product training materials.
  • Provide sales team members with the necessary product knowledge and support to effectively sell our products.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.

Customer Marketing:

  • Act as the voice of the customer, advocating for their needs, pain points, and aspirations throughout the product lifecycle.
  • Develop and manage customer-focused campaigns to drive product adoption, retention, and advocacy.

Market Awareness:

  • Stay informed about market trends, competitor activities, and customer needs.
  • Leverage insights to adapt marketing strategies and tactics, accordingly, ensuring our products remain competitive and relevant in the market.

Cross-Functional Collaboration:

  • Work closely with product management, engineering, sales, customer success, and other cross-functional teams to drive product development initiatives from concept to launch.

Performance Tracking and Analysis:

  • Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
  • Monitor and analyze marketing campaign performance, market share trends, and customer feedback to identify areas for optimization and improvement.

We need you on our team if you have the following competencies:

  • Organized: You are a highly organized individual, with high attention to detail
  • Self-Starter: You thrive in a start-up environment where priorities shift rapidly
  • Reliability: You get the work done in an efficient and prompt manner
  • Decisive: You have the confidence to make decisions in situations when there is not enough information available.
  • Team Player: Ability to work in a remote team environment, across time zones, but
  • also thrives working independently.
  • Exceptional communication skills: Ability to simply and clearly present complex financial concepts to various internal and external stakeholders.
  • Outstanding analytic skills: A high degree of intellectual curiosity, and the ability to engage with other senior leaders in addressing complex business issues.
  • EQ: High degree of emotional intelligence with ability to earn the respect of a diverse and international workforce.
  • Integrity: Strong ethics with unquestioned integrity; High personal standards of behavior.
  • Passion: Confidence, high level of energy, ability to quickly develop credibility.

Where you will be doing it:
This position is a 100% remote position with the flexibility to work from anywhere in North America. Similarly, the people you will be working with are from all over North America and Europe. Applicants should have a willingness to travel to major company functions and conferences, as well as be flexible in working on a diverse team across several time zones – 10-20% travel expected. The ability to travel internationally is a requirement.

We would love to hear from YOU if you have:

  • Bachelor’s degree in marketing, Business Administration, or related field.
  • Minimum of 5 years of experience in SaaS product marketing.
  • Proven track record of developing and executing successful go-to-market strategies for new products.
  • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans.
  • Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to diverse audiences.
  • Demonstrated ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.
  • Experience with market research, competitive analysis, and customer segmentation.
  • Proficiency in marketing automation tools, CRM systems (HubSpot), and analytics platforms.
  • Creative thinker with a passion for innovation and driving business results.
  • Experience with Enterprise SaaS products with high dollar ACVs is preferred

Diversity, Inclusion, Belonging, Equity, Accessibility
Each Transcender is authentic and united in our mission to advance critical infrastructure design. We are dedicated to diversity, equity, and inclusion. We continuously strive towards building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment, and we encourage candidates from all backgrounds to apply.

Transcend provides accessible accommodation during the recruitment process. If you require accommodation, please tell us, and we will work with you to meet your needs.

If you are a self-motivated and results-driven individual who is passionate about product marketing, then we encourage you to apply for this exciting opportunity by sending your resume to

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