Partner Sales Enablement
Pani Energy
Sales & Business Development
Canada
Role overview
The Partner Sales Enablement Manager plays a critical role in accelerating partner-led revenue growth for the Pani platform. This role goes beyond traditional enablement by actively participating in partner sales motions, including lead nurturing, customer discovery, demos, objection handling, and value-based selling.
Working closely with our partners’ sales teams, this individual will help improve partner sales effectiveness, opportunity conversion, and customer adoption through a combination of coaching, co-selling, and structured enablement.
The ideal candidate is commercially driven, highly organized, technically curious, customer-facing, and comfortable operating across the sales lifecycle in a fast-moving B2B environment - from outbound/outreach to discovery through demos and conversions. This person should be equally comfortable training partner teams, conducting customer-facing demos, and supporting live opportunities alongside external sales representatives.
Core responsibilities
- Grow expansion pipeline targets through consistent execution of call, email, and digital outreach cadences.
- Work closely with partner sales teams to execute outbound and inbound sales motions, including lead qualification, discovery, nurturing, opportunity progression, and CRM pipeline management.
- Own customer-facing conversations alongside partner sales representatives to improve conversion outcomes and deal progression.
- Conduct discovery calls and deliver remote product demonstrations and value-focused presentations that clearly articulate the technical and business benefits of Pani Zed™.
- Support partners with objection handling, consultative selling, competitive positioning, and value articulation during active sales cycles.
- Prepare and deliver training sessions and onboarding materials that enable customer and partner users to effectively pitch and adopt the platform.
- Ensure partners remain informed on key product enhancements, positioning updates, and relevant platform capabilities that support customer conversations.
- Maintain accurate CRM hygiene, opportunity tracking, activity logging, and pipeline reporting across assigned partner accounts.
- Act as a reliable bridge between external stakeholders and internal Pani teams, ensuring timely communication, alignment, and issue resolution.
Preferred profile
- 3–6 years of experience in sales, partner enablement, channel sales, or related commercial roles in a B2B SaaS or technology environment.
- Demonstrated track record of hitting or exceeding sales quotas, pipeline targets, or activity-based KPIs.
- Experience supporting channel, distributor, dealer, or partner-led sales environments is strongly preferred.
- Strong consultative selling and discovery capabilities with the ability to confidently lead customer-facing conversations.
- Comfortable conducting product demos, handling objections, and articulating value propositions independently.
- Experience with outbound pipeline generation, prospecting, and lead nurturing through calling and digital outreach.
- Excellent written and verbal communication skills with strong attention to detail in documentation, follow-ups, CRM notes, and account coordination.
- Strong organizational and project management capabilities across multiple accounts, stakeholders, and sales cycles.
- Familiarity with CRM platforms and modern sales engagement tools is preferred.